Estee Lauder started her beauty business in 1946, it is simply unbelievable that she started with only four products. Her uncle who worked in a chemist, mentored her and she began selling skin care products to local salons and hotels.
1953 - Youth Dew causes a fragrance revolution. At that time women did not buy fragrance for themselves, and Estée Lauder wanted to create a fragrance that women could wear everyday and buy for themselves…so she created a bath oil that doubled as a perfume.
1956 - Re-Nutriv introduced the first ever luxury skincare collection. Retailing at the unprecedented retail price of 0.00 because Mrs. Lauder believed that women want the best in skincare…at any price.
1960 - Estée Lauder opens its first counter outside of the U.S. in Harrods, London.
1962 - The first make-up colour collection in the industry makes its debut.
1982 - The introduction of Advanced Night Repair ushers in for the first time scientifically based skincare….with the first repair product in the industry.
1985 - The introduction of Beautiful – considered at that time to be the most complex fragrance ever created.
1993 - Evelyn Lauder, Mrs. Lauder’s daughter-in-law founds the Breast Cancer Research Foundation.
1997 - Foundation is transformed with the introduction of Double Wear Stay-In-Place Makeup – long wearing, with a 15 hour staying power!
2007 - The introduction of Signature services – a menu of complimentary services offered to every customer, every day. A first in the industry.
2009 - Advanced Night Repair is updated and becomes an even bigger industry leader.
2010 - Make-up artist Tom Pecheux joins the brand to lead the artistic direction for the next generation of Estée Lauder make-up.
2012 - Mrs. Lauder’s legacy continues…..
Estee Lauder's Granddaughter - Aerin Lauder launched her own brand 'AERIN' which consists of beauty, fragrance, fashion and home décor. She has a passion for art, travel, fashion and design and believes that living beautifully should be effortless.
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