Estee Lauder

I chose to research Estee Lauder for my favourite beauty brand because in August 2014, I was lucky enough to become a Beauty Advisor for the brand.  Before working for them I had only tried Double Wear (their top selling foundation) but I was intrigued to learn about the other products they offered.

I was told a one of the reasons they hired me was that Estee Lauder are re branding as a modern classic brand, aimed at all ages.  A lot of people think it is aimed at the mature generation but this is not true.  I love working for the brand and I now recommend it to all my friends no matter what their age is, there is something for everyone.

Type of Make-Up

In terms of type of make-up Estee Lauder sell, they sell pretty much everything in an array of colours.  From a matte primer to their number 1 foundation in 2012 - Double Wear.  There are constantly new products being launched such as new lipstick colours or a new brush.

Perfume

Estee Lauder have many fragrances.  They cater for all types of people, whether you like a classic fragrance like Youth Dew or Beautiful or a more modern scent such as Modern Muse.  There are over 20 fragrances, and that's not including the Aerin collection! The Aerin collection was started by Estee Lauder's Granddaughter with items she "can't live without".

Skincare

I don't even know where to begin with skincare..Estee Lauder have an endless range to suit every skin type.  Not to mention their best facial serum - Advanced Night Repair.  It has won many awards, here are just a couple, InStyle Best Beauty Buy Awards 2014 Winner, Marie Claire Prix d'Excellence Global Award 2013 Winner.  I use the serum myself and would recommend it to anyone I meet, no matter what their age or skin type.

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Arizona Muse is a beautiful model chosen to model for Estee Lauder Fall/Winter 2014.  She advertised their new fragrance Modern Muse.

In later 2014 it was announced that Kendall Jenner would be the new model for Estee Lauder.  She has such a beautiful face that can carry off many different looks for the brand, so I think she is great for the job.

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