Tuesday, 24 March 2015

Packaging

Packaging

Estee Lauder herself chose the signature blue boxes and packaging as she thought it would co-ordinate with the decor in most bathrooms and bedrooms.  Ester Lauder as a brand use 80% recycled products for their outer packaging and they use 100% PCR plastic content for their bottles.  When ordering online, the beautiful wrapping is not recyclable but can be re used for other gifts.




The perfume above is Estee Lauder Eau de Private Collection Spray, which was the fragrance Estee gave to Grace Kelly, wrapped in the paper above with her handwriting.

Estee Lauder recently launched new lipsticks called Pure Colour Envy.  These are long lasting ranging in many colours.  The packaging is still classic keeping with the navy and gold theme. They have a magnetic close perfect for any handbag.


Skincare

Estee Lauder skincare packaging is so pretty.  It is divided into pastel colours that solve different concerns.  For example blue/turquoise helps prevent pores and fine lines and wrinkle.  Purple/pink is for deeper wrinkles and for women/men who would like to firm and lift their skin.  Dark blue/dark purple is a new range called Enlighten which helps even out the skin tone and helps lighten dark spots.


The pretty pastel pots look beautiful with the gold lids and detailing.  These would look great on anyones bathroom shelf.

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