Social Media

Estee Lauder UK Twitter Page

Below is the Estee Lauder UK Twitter page, this is used to keep customers updated with new products in the UK.  As you can see the page was set up in 2011 and is regularly updated throughout the day.  I enjoy using the page to find out about new products and models.  They also post some make-up ideas and combinations that look good together.

Estee Lauder US Twitter Page

This page was also set up in 2011 and is also regularly updated for US customers.  I tend not to use this page so much because the UK and US sometime stock different products.  This means i may find a new product I like but may not be able to buy it.

Estee Lauder Instagram Page

Instagram is great for make-up pages.  They can give inspiration and ideas for a new make-up or nail look.  I have used their page a lot for inspiration for my photoshoots, they also post regularly and have over 400K followers!

Estee Lauder US Facebook Page

Facebook is another great way to keep on top of whats new in the make-up industry.  For example their cover photo is the brand new product 'Little Black Primer'.

Estee Lauder UK Facebook Page

Again the UK page has a new product 'Pure Colour Envy Shine' Lipstick as their top photo.  They engage with the public by asking questions for people to comment and reply to.

Estee Lauder Youtube Account

Lastly, Estee Lauder have a Youtube account which is great because they have quick tips and videos to advise how to apply make-up.  The only downside is there aren't many videos and they are not being updated regularly.