Day Inspiration

Estee Lauder are a very natural pretty brand with some pop of colour for certain looks.  For my day look I wanted to create a natural make-up with a brown smokey eye and nude/pink lip.  As this is about the brand, I have chosen to focus on a particular product for each look.

For this look I have chosen to focus on the eyelashes, as if my image was an advert for Estee Lauder's mascara - Sumptuous Infinite.

Below is the beautiful Constance modelling for the mascara advert.  She has a similar make-up look i wanted to achieve for my own image, a light pink lip with stand out lashes.  I like this image because it is very soft and pretty and this is the description I'd like to go for as well.  It is very important to focus on the eyelashes if you are advertising a mascara, so I have chosen a model with great lashes!

Below is another image for my inspiration.  To me, her lashes stand out and it is the first feature I am drawn to on the image.  The blusher isn't too heavy and the lipstick is minimal, this helps draw attention to the eyelashes.

For my hairstyle, I wanted to achieve something natural looking that didn't require too much heat or product as I feel this could make the style look over done.  Below is an image I really liked because it looks as if she has ruffled her hair and pulled it over to one side.  This gives the feel of a day look rather than too much styling which could turn it into evening, I want to go for more of a relaxed vibe. This is when I also decided I would like a blonde model.